Trends & insights

Recent sweets and snacks trends are all about bold and adventurous choices. People are going for unique flavours like sour and spicy, and fun snacks like freeze-dried candy and pickle-flavoured treats. It's clear there's a growing love for exciting and mindful snacking.

With mounting pressure from consumers, governments and public health organisations, many brands are looking to reduce the sugar content of their products. However, as we all know, this is not a simple process!

Spicy flavour profiles, while hardly new, are experiencing a real moment in the culinary spotlight right now! Read on for insights into how this trend is evolving and how spicy food is being reimagined in 2024.

While many consumers are familiar with prebiotics and probiotics, postbiotics are the new kids on the block. With potential health benefits including improved gut health, reduced inflammation and immune support, postbiotics should be on the radar for all health-conscious brands.

One of the stand-out trends at Natural Products Expo West this year was hydration. From pickle juice shots and hydrating coffee through to gummies promising skin hydration, this claim was spotted everywhere at the Expo.

Amanda Thomas, our Sales & Business Development Manager, and Lauren Robinson, our Marketing Executive, were recently lucky enough to head over to California for the annual Natural Health Products Expo West conference.