What's Trending in 2025?
This Trend Watch report highlights three key themes that we believe the food industry will see in 2025.
The first trend, Fundamentally Nutritious, focuses on nutrient-dense options; the second trend, No Rules, emphasises indulgence and unique flavour combinations; and the last trend identified, Chain Reaction, looks at supply chain adaptations and sustainability. Consumers are balancing health-conscious eating with occasional treats while embracing innovative, sustainable ingredients.
Overall, these trends underscore the impact of weight-loss trends, climate challenges, and the consumer demand for both indulgence and nourishment. Download the report below for free, and let us know what you think.
“43% of consumers agree that foods intended for GLP-1 users would also be beneficial for the general population.”
Mintel, US, 2024