In an era of slowing innovation and subdued product launches, collaborations between brands can help to excite consumers and connect brands to new fans.
Download the report below to find out more about some recent successful brand collabs and learn why brands should think about a co-branding approach for their next launch.
The recent Coca-Cola x OREO collaboration had a total reach of 730 million over a 5-day period.
Mintel, 2024
Curious about what's shaping the future of pet nutrition? Discover the latest innovations in pet food ingredients, and how brands are responding to consumer demand for cleaner, healthier products.
Snack bars are a great way to supplement meals, get a boost of energy and even add extra nutrients to your diet. Let's dive into what the next frontier for nutritious snack bars will look like.
High-protein claims have saturated the snack bar market, making it difficult for brands to differentiate. So, what's next in the evolution of the nutritious snack bar, and what does formulating fortified snack bars entail?
