Protein-fortified snack bars have become increasingly common in recent years, making it difficult for brands to differentiate their offerings. This Trend Watch report examines whether fibre fortification and high-fibre claims may be the next popular expansion of snack bars.
Fibre claims in snack bars are slowly rising.
Mintel GNPD, 2024
High-protein claims have saturated the snack bar market, making it difficult for brands to differentiate. So, what's next in the evolution of the nutritious snack bar, and what does formulating fortified snack bars entail?
While many consumers are familiar with prebiotics and probiotics, postbiotics are the new kids on the block. With potential health benefits including improved gut health, reduced inflammation and immune support, postbiotics should be on the radar for all health-conscious brands.
Amanda Thomas, our Sales & Business Development Manager, and Lauren Robinson, our Marketing Executive, were recently lucky enough to head over to California for the annual Natural Health Products Expo West conference.
