To tap into new growth opportunities, targeting the under-engaged female consumer base with beauty-enhancing ingredients could spark renewed interest. Research shows women are keen on added benefits like collagen and antioxidants, offering a way to bridge the engagement gap.
Read our latest trend watch report for more information.
35% of female consumers have never bought sports drinks. (Mintel, 2022)
Consumers expect healthy options in convenience foods, however they don't want to compromise on taste. Consequently, food manufacturers are confronted with numerous challenges in formulating their convenience foods. In this article, Biospringer's experts discuss solutions for developing healthy, shelf-stable and clean label convenience foods with delicious flavour.
Collaborations with partner brands can be a great way for food and beverage brands to expand their reach, increase engagement and get consumers excited about their products.
Curious about what's shaping the future of pet nutrition? Discover the latest innovations in pet food ingredients, and how brands are responding to consumer demand for cleaner, healthier products.
