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Trends & insights

WattsUp Trend Watch - Sweets & Snacks

Recent sweets and snacks trends are all about bold and adventurous choices. People are going for unique flavours like sour and spicy, and fun snacks like freeze-dried candy and pickle-flavoured treats. It's clear there's a growing love for exciting and mindful snacking.

06 Aug 2024

Innovative Snacking: The Rise of New Textures and Flavours

At a recent expo in the USA, the latest trends in sweets and snacks were unveiled, showing a shift towards more exciting and mindful choices. With unique textures and adventurous flavours like sour and spicy taking the spotlight, consumers are looking for new snack experiences. 

Find out the latest sweets and snack innovations in our report below!

Despite these adventurous trends, many consumers remain conscious of their health, particularly regarding sugar and salt intake.

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