Protein is no longer just a functional add-on—it’s front and centre in the minds of consumers, with demand continuing to grow across all age groups. Dairy products like yoghurts, drinks, and even ice creams are evolving to meet this demand, offering not just nutritional benefits, but also taste, convenience, and versatility.

In this month’s Trend Watch, we explore how brands are putting protein at the forefront—whether it’s through innovation in dairy formats, highlighting naturally occurring protein for clean label appeal, or exploring how plant-based options can compete on both content and claims.

Curious where the next wave of protein innovation is headed? Download the report below.