Consumers are seeking cleaner pet products with digestive, immune, and dental health benefits. Growth in prebiotics, probiotics, postbiotics and sustainable ingredients present key opportunities for brand to innovate. Learn more by downloading the full report below.
69% of US pet food buyers are interested in treats or toppers with functional benefits.
Mintel GNPD, 2024
Snack bars are a great way to supplement meals, get a boost of energy and even add extra nutrients to your diet. Let's dive into what the next frontier for nutritious snack bars will look like.
High-protein claims have saturated the snack bar market, making it difficult for brands to differentiate. So, what's next in the evolution of the nutritious snack bar, and what does formulating fortified snack bars entail?
Recent sweets and snacks trends are all about bold and adventurous choices. People are going for unique flavours like sour and spicy, and fun snacks like freeze-dried candy and pickle-flavoured treats. It's clear there's a growing love for exciting and mindful snacking.
